Social Media Pain Point Solutions – Part 1

Anyone running their own business knows that there are always tasks that are continuously put to the bottom of the ‘to-do list’, either because you find them tedious, time consuming, difficult or all of those things. I get it.  I run my own business.  There are always going to be some tasks I find more enjoyable than others.  However, I like to find solutions to these particular tasks, because as soon as you do that, they are no longer lingering at the bottom of the pile.

I have clients that find social media a total drain on their time and energy.  So many different platforms, so much to keep up with.  And so much content to generate!  If that sounds familiar then here are a couple of pointers to ease that pressure on your time and sanity!

Keep your social media branding consistent

First up, you want to keep your branding consistent across all platforms.  Once you’ve decided on a design then Canva is a great place to start.  They have ready made templates for social media covers so all you need to do is drag and drop the content.  Do the same for each cover and “voilà” your branding is done!

They also have free templates for social media posts.  So if you like inspirational quotes, for example, it’s easy to find lots of free content.  Again, just drag and drop what you like, change the words and you have a crisp and contemporary looking image ready to download.  If you like any of their paid templates, they are only $1 a piece so none of this is going to break the bank.

I find them really helpful to create adverts for events or products, exactly the same process gets you some nifty looking ads, and all for free too!  If you don’t like the free images that come with Canva, you can always upload your own images or find something you like from websites such as Pixabay which are all royalty free.  Don’t just download something you find from Google, remember you need permission to use other people’s images.

So now you know how to create some attractive content for social media, where are you going to find the time to post it all?  I’ll answer that in my next blog post.

In the meantime, if you would like to have a free 30 minute phone consultation with me about any of the above, please email me for an appointment.